We create a lot of GIF animation segments for digital campaigns running on desktop and mobile for various display ads and video pre-roll campaigns and other programmatic efforts. The same 2D GIF content can be used for retargeting as well as hyperlocal mobile targeting. GIF is used more often in our campaigns since it provides more dynamic messaging than a static image for those same campaigns. This enables our clients to convey more visually which tends to increase not just click through rates (CTR) but their conversion rates as well.

Our 3D animation artists work on specific custom requests from visual effects (VFX) punch-ups and motion graphics for videos and presentations to interactive media walls and unique visual displays that trigger memorable experiences for branding, social media and viral sharing. A lot of our motion graphics work. which spans into 8K content, has been created for digital signage canvases in lobbies, corporate boardrooms, arenas and stadiums, product launches, in-store product promotions, digital billboards and special events.

In regards to maximizing the creative process for animated content, the more input provided accelerates and energizes any project. Therefore, for us to proceed with any animation project, we need each client to be invested not just financially, but time invested as well, carving out resources and time to keep the project moving forward. Failing to do so, drags out creative projects needlessly. With that in mind, having a project timeline, defined resources from both parties and checkpoints will help maintain the momentum. Hence, we typically conduct a Phase 1 Discovery Process as part of most engagements we’re involved in.