Of course, Digital Out Of Home (DOOH) buys are available too, but typically those have less impact than more traditional options. In regards to large billboards, some brands prefer static bulletins since they would be the exclusive advertiser for those types billboards, whereas other brands love digital boards since the messaging can be dynamic and several messaging spots can be tested quickly for performance. Other benefits to digital billboards include the ability to launch campaigns more quickly than static bulletins since the creative is a digital file that can be uploaded and activated immediately, which also means that the one-time on-boarding costs are also less since the cost of printing, the material, shipping, and installation is not necessary for digital billboards. Obviously, there is some lead time required to launch static billboard campaigns, which ranges around 2-3 weeks typically. The issue with digital boards is that 1 brand is not the sole advertiser since several businesses will be promoted, which can be up to 8 advertisers typically. The digital spots are therefore limited in length from 5 to 8 seconds usually. In terms of creative, we have a team of graphic designers available to build the layout, design and messaging needed for these campaigns as well as web designers that can tweak or add pages to websites or create specific landing pages to boost conversions for any OOH or DOOH effort. Billboards can be applied across various industries such as education to increase enrollments and rehab centers to fill beds or legal to offer assistance for auto injuries. We work with a wide range of industry verticals that incorporate OOH as part of their media strategy.

Of course, we also have reporting tools to measure results since our lead tracking capabilities will provide data such as calls, forms and text leads and other KPI metrics to properly assess what is working. That way, we can better optimize the program to boost results and ROI and then compare results with other marketing tactics to further personalize a more effective media strategy.