Several of our executives have deep experience in billboards and OOH advertising that spans from sales and technology to creative and operations. For instance, our involvement with the Out Of Home (OOH) market links back to the early days of Digital Signage, which has come a long way since its inception over 20 years ago using box TVs and VCRs. Now digital signage and DOOH in general uses servers, software, and digital displays. However, any canvas can be applied as a display using projectors unto physical walls, ceilings, and floors that are transformed into a unique media experience, which is where a lot of experiential projects evolve into. However, for most of our OOH and DOOH campaigns, what is typically requested is not a media ‘experience’, but generating leads and sales. With that in mind, the OOH inventory we usually present involves large static or digital bulletins off major freeways and highways since those billboards get lots of impressions and reach while delivering impact. We also can offer transit shelters, wallscapes and taxi toppers for certain DMA markets.