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Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
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1-677-124-44227

[email protected] business.com

184 Main Collins Street West Victoria 8007

888-836-3644

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Billboards

Billboards

Benefits to digital boards include the ability to launch campaigns more quickly than static bulletins since the creative is a digital file that can be uploaded and activated immediately, which also means that the one-time on-boarding costs are also less since the cost of printing, the material, shipping, and installation is not necessary for a digital billboard.

Several of our executives have deep experience in billboard advertising that spans from sales and technology to creative and operations. For instance, our involvement with the Out Of Home (OOH) market links back to the early days of Digital Signage, which has come a long way since its inception over 20 years ago using box TVs and VCRs. Now digital signage uses servers, software, and digital displays. However, any canvas can be applied as a display using projectors unto physical walls, ceilings, and floors that are transformed into a unique media experience, which is where a lot of experiential projects evolve into. However, for most of our billboard campaigns, what is typically requested is not a media ‘experience’, but generating leads and sales. With that in mind, the OOH inventory we usually present involves large static or digital bulletins off major freeways and highways since it gets lots of impressions and reach. We also can offer transit shelters, wallscapes and taxi toppers for certain DMA markets.

Of course, Digital Out Of Home (DOOH) buys are available too, but typically those have less impact than more traditional options. In regards to large bulletin boards, some brands prefer static bulletins since they would be the exclusive advertiser for that billboard, whereas other brands love digital boards since the messaging can be dynamic and several messaging spots can be tested for performance. Other benefits to digital boards include the ability to launch campaigns more quickly than static bulletins since the creative is a digital file that can be uploaded and activated immediately, which also means that the one-time on-boarding costs are also less since the cost of printing, the material, shipping, and installation is not necessary for a digital billboard. Obviously, there is some lead time required to launch static billboard campaigns, which ranges around 2-3 weeks typically. The issue with digital boards is that 1 brand is not the sole advertiser since several businesses will be promoted, which can be up to 8 advertisers typically. The digital spots are therefore limited in length from 5 to 8 seconds usually. In terms of creative, we have a team of graphic designers available to build the layout, design and messaging needed for these campaigns as well as web designers that can tweak or add pages to websites or create specific landing pages to boost conversions. Billboards can be applied across various industries such as education to increase enrollments and rehab centers to fill beds or legal to offer assistance for auto injuries. We work with a wide range of industry verticals that incorporate OOH as part of their media strategy.

Of course, we also have reporting tools to measure results since our lead tracking capabilities will provide data such as calls, forms and text leads and other metrics to properly assess what is working. That way, we can better optimize the program to boost results and ROI and then compare results with other marketing tactics to further personalize a more effective media strategy.

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How to get started to achieve your sales, leads or design needs?

Contact us today and share your needs to achieve success with one of our team
members. We can provide a FREE analysis of your website or a FREE consultation to hit your business goals. We are excited to earn your business!

FREE ANALYSIS

Our Process to Success

Our team of marketing, sales, and business development gurus can customize a business strategy within the context of your goals. We can offer a third party view to your marketing or sales strategy that may not be explored or be underutilized, provided under a consulting engagement.

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Initial Consultation

Our business relationship launches with an interactive review of your business, market, competition, reasons for the project(s), the demographics desired, timing, budget, and goals. We then mutually come to an agreement on the cost, terms, and deliverables if we wish to proceed forward.

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Planning

The on-boarding stage does require active participation from all parties in order to be more precise in the targeting, layout, design, content configuration, set-up, and goals. Depending on the project, substantial research may be needed along with an assessment of acquisition time and costs

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Execution

Our team manages each campaign and project, which ranges from recurring monthly services to one-time efforts. There is always a producer and either campaign manager or project manager involved with any service we provide.

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Results

We like to measure the performance of our campaigns, programs, and custom design and build projects since it helps us optimize those efforts so that we can make more intelligent decisions while including our clients to be an active part of the assessment. We both thrive when both parties are engaged throughout the entire process lifecycle, which then evolves our business relationship into other opportunities to work together. Our goal is to always add value so that we are a key part of each client's successful team.