The value of having this insight should be obvious since it would arm sales executives with the knowledge that certain prospects are expressing interest unknowingly. Therefore, a well-timed call or text or email could perhaps close a deal. For those visiting a website or landing page, having more insight as to what keyword phrases drove them to the site and what pages piqued their interest is also invaluable since that knowledge would help guide Search Engine Optimization (SEO) activities to gain more discovery and reach online. By applying that insight, it would direct marketing efforts towards blogs and videos using those search phrases as well as further developing the most visited web pages to increase conversions.

Automatic lead notifications can be of value to any industry, such as technology to close a project and rehab centers to convince a patient that they need care now or retail to entice a sale. Regardless the market, most owners, and business development professionals would welcome such timely insight to give them a competitive edge. Of course, we would provide reports that summarize the repeat web visits, social media visits, and email opens since our lead tracking tools share metrics and insight like keywords used and pages visited.