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YouTube

Youtube

An option to consider when wanting other choices outside of programmatic video campaigns or programs on Google outside of Pay Per Click is YouTube.

An option to consider when wanting other choices outside of programmatic video campaigns or programs on Google outside of Pay Per Click AdWords campaigns or Product Listing Ads on Google Shopping, which is YouTube. Google has a video specific option with their YouTube TruView platform, which is now the #2 search engine in the US, bypassing Bing and Yahoo. TruView also has some similarities to demand-side platforms (DSPs) that show videos ads on various publisher sites. For instance, both DSPs & YouTube can run mid-roll and post-roll video ads, but the most popular on either option is showing online video ads prior to watching videos, called video pre-roll. We can geo-target and apply the same targeting options that are available on AdWords PPC.

Additionally, we can set parameters that are unique to YouTube, such as not paying for views unless they are watched for a certain amount of time. paying for views unless they are watched for a certain amount of time. If video ads need to be created, we simplify this process by making our video producers available to build the messaging and final segment needed. We can also re-purpose existing TV ads as well if we can access the raw source files. Our video editors can insert graphics effects, new tracking numbers and other changes to make the video more optimized for online consumption. Regardless of the creative choices made for these YouTube ads, typically these campaigns are more aware and branding efforts in comparison to lead generation alternatives like PPC, SEO and Email Marketing.

Therefore, we encourage these YouTube campaigns to be packaged up with other marketing efforts since expecting opportunities to match conversions of those alternatives is not realistic. An area of growth that also uses online videos and is a way to re-purpose the ad you have on YouTube is using social media networks like Facebook and Instagram. Their large daily active user base, along with higher engagement and viral sharing capabilities inherent to social media make those platforms viable considerations for online video exposure and lead generation.

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How to get started to achieve your sales, leads or design needs?

Contact us today and share your needs to achieve success with one of our team
members. We can provide a FREE analysis of your website or a FREE consultation to hit your business goals. We are excited to earn your business!

FREE ANALYSIS

Our Process to Success

Our team of marketing, sales, and business development gurus can customize a business strategy within the context of your goals. We can offer a third party view to your marketing or sales strategy that may not be explored or be underutilized, provided under a consulting engagement.

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Initial Consultation

Our business relationship launches with an interactive review of your business, market, competition, reasons for the project(s), the demographics desired, timing, budget, and goals. We then mutually come to an agreement on the cost, terms, and deliverables if we wish to proceed forward.

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Planning

The on-boarding stage does require active participation from all parties in order to be more precise in the targeting, layout, design, content configuration, set-up, and goals. Depending on the project, substantial research may be needed along with an assessment of acquisition time and costs

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Execution

Our team manages each campaign and project, which ranges from recurring monthly services to one-time efforts. There is always a producer and either campaign manager or project manager involved with any service we provide.

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Results

We like to measure the performance of our campaigns, programs, and custom design and build projects since it helps us optimize those efforts so that we can make more intelligent decisions while including our clients to be an active part of the assessment. We both thrive when both parties are engaged throughout the entire process lifecycle, which then evolves our business relationship into other opportunities to work together. Our goal is to always add value so that we are a key part of each client's successful team.