Taking logo design further by creating an Identity Package which encompasses the logo, business card, stationery, and letterhead is one of the initial steps to creating brand identity and expressing what a business is about. We’ve created identity packages for existing entities that are re-branding and start-up firms in the early stages of its marketing and business development. It is also not uncommon for businesses to lose their source files for their logo and business cards or realize later on that they do not have one and have lost contact with their previous graphic designer, so instead of creating a new design, we have to recreate the existing logo, business card, and business collateral in order to generate a source file to be edited and then used for printing purposes and other graphics needs.
Beyond identity packages and logos, we can further boost awareness and build brand equity by designing or redesigning the website, Social Media pages and other marketing collateral for brand consistency. Keeping the color scheme, font and design look and layout in sync is key to gaining more recall and reception, which is the foundation to building brand identity. Before undertaking any campaign, sales or business development effort, we highly recommend establishing the brand identity first across all corporate documents.
A logo design and other brand elements of an identity package should convey what the business does. The modern world is inundated with too much messaging daily. Thereby, cutting through the clutter with clear, concise messaging from your logo, icon, business name, slogan, visual character and other cues improves the odds that your business and what it provides maintains ‘top of mind’ with your target audience, influencers, resellers, vendors, clients and other participants in your sales and marketing sphere.
In regards to the creative process, the more input provided accelerates and energizes the creative project and leads to a better overall final delivery. Therefore, for us to proceed with any design project, we need each client to be invested not just financially, but time invested as well, carving out resources and time to keep the project moving forward. Failing to do so, drags out creative projects needlessly. With that in mind, having a project timeline, defined resources from both parties and checkpoints established to maintain momentum.
