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Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
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info@your business.com

184 Main Collins Street West Victoria 8007




Once manufacturers learn the benefits to generating sales online or at least assist their distributors and retailers by generating a lead list of potential buyers, the desire to maintain steady recurring leads and sales of products by any means online or offline becomes vital.

Generating leads and more often, sales for manufacturers is similar to lead gen and sales for retailers and distributors since some product manufacturers have stayed away from the web to avoid competing with their distributors and retailer clients, while others believe it is too heavy of an investment to build and develop a digital path. However, once manufacturers learn the benefits to generating sales online or at least assist their distributors and retailers by generating a lead list of potential buyers, the desire to maintain steady recurring leads and sales of products by any means online or offline becomes vital.

Before generating sales and leads online, there could be some updating or re-launching of an existing website to enable the site for eCommerce. Our team of web designers can add eCommerce functionality to an existing website or they can migrate a site to an eCommerce platform like WooCommerce on WordPress or Shopify or Magento.  

Once a site is ready to process transactions securely online, we can focus on sales and lead generation for owners and marketers of manufacturers, by launching online campaigns.  One option is Product Listing Ads such as Google Shopping which appear as product images with pricing on search results pages. Another option is using Amazon Sponsored Products campaigns or even Vendor campaigns since manufacturers of products qualify if invited by Amazon. A common tactic is Pay Per Click known as PPC ads on Google, Bing, and Yahoo that shows relevant text ads on search pages. PPC is used heavily for sales and lead generation across many industries. 

Even though the ‘buy’ button concept did not take off for social media channels, there are social media efforts like Social Listening and Social Media Ads which tend to cost less than PPC campaigns that could be incorporated too as part of the overall media plan.  For those seeking a longer term online strategy to maintaining sales, Search Engine Optimization and Content Marketing efforts are good investments to harness more traffic naturally and organically via the major search engines.  The benefit with SEO and Content Marketing is avoiding payment to search engines like Google and Bing for clicks and sales.

Another marketing tactic that is used by retailers and distributors and can be applied to manufacturers as well as Email Marketing, using customer lists and lead lists, which are then applied to drip campaigns or leveraging CRM mining to spur sales of certain products, since email is still one of the more cost-effective marketing tools available. Online Videos on YouTube and certain social sites like Facebook at times generate conversions too, depending on the products and audience targeted, but typically it works better for branding and awareness instead.  In some cases, we even provide custom lead lists as needed, as another option available for lead generation.  

Lastly, we also have PR professionals who are former journalists that know how to uncover the story and message unique to each business as well as relationships with most media outlets across any major DMA and print publications to build awareness and brand recall of your products.  As you can see in the review, there are a wide variety of marketing options available that we can personalize for each manufacturer’s needs.

Any creative needed to support these sales promotions and lead generation demands will also have access to our team of graphic designers, animators and video producers to build the layout, custom design and messaging needed.  Also for SEO and Social Media campaigns, we have writers available that have education specific experience to boost traffic, clicks, and conversions via copy as well as artists that can create images, social media banners and infographics to be shared, boosted, promoted, bookmarked and incorporated into various campaigns and social media channels.

An area that seems to be underutilized quite often in the manufacturing vertical, is Retargeting to entice former web visitors to click and convert. Remarketing can also be applied to email and CRM marketing automation efforts as well as social media channels too, with various promotional offers tested to determine which messaging leads to better results, especially across various demographics. Regardless the platform, retargeting Is a good tactic to stay ‘top of mind’ with potential buyers and long-term clients to increase conversions and maintain brand loyalty.

Another service we offer that tends to be overlooked is lead tracking of online and offline campaigns. It is not uncommon for us to work with various educational facilities that have limited data on what is working across all their campaigns. We like to apply analytics to all our campaigns since it helps us better optimize each program, which then improves results and ROI since it lets us and our clients know where their money could be best spent.

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How to get started to achieve your sales, leads or design needs?

Contact us today and share your needs to achieve success with one of our team
members. We can provide a FREE analysis of your website or a FREE consultation to hit your business goals. We are excited to earn your business!


Our Process to Success

Our team of marketing, sales, and business development gurus can customize a business strategy within the context of your goals. We can offer a third party view to your marketing or sales strategy that may not be explored or be underutilized, provided under a consulting engagement.

Initial Consultation

Our business relationship launches with an interactive review of your business, market, competition, reasons for the project(s), the demographics desired, timing, budget, and goals. We then mutually come to an agreement on the cost, terms, and deliverables if we wish to proceed forward.


The on-boarding stage does require active participation from all parties in order to be more precise in the targeting, layout, design, content configuration, set-up, and goals. Depending on the project, substantial research may be needed along with an assessment of acquisition time and costs


Our team manages each campaign and project, which ranges from recurring monthly services to one-time efforts. There is always a producer and either campaign manager or project manager involved with any service we provide.


We like to measure the performance of our campaigns, programs, and custom design and build projects since it helps us optimize those efforts so that we can make more intelligent decisions while including our clients to be an active part of the assessment. We both thrive when both parties are engaged throughout the entire process lifecycle, which then evolves our business relationship into other opportunities to work together. Our goal is to always add value so that we are a key part of each client's successful team.