Even though the ‘buy’ button concept did not take off for social media channels, there are social media efforts like Social Listening and Social Media Ads which tend to cost less than PPC campaigns that could be incorporated too as part of the overall media plan. For those seeking a longer term online strategy to maintaining sales, Search Engine Optimization and Content Marketing efforts are good investments to harness more traffic naturally and organically via the major search engines. The benefit with SEO and Content Marketing is avoiding payment to search engines like Google and Bing for clicks and sales.
Another marketing tactic that is used by retailers and distributors and can be applied to manufacturers as well as Email Marketing, using customer lists and lead lists, which are then applied to drip campaigns or leveraging CRM mining to spur sales of certain products, since email is still one of the more cost-effective marketing tools available. Online Videos on YouTube and certain social sites like Facebook at times generate conversions too, depending on the products and audience targeted, but typically it works better for branding and awareness instead. In some cases, we even provide custom lead lists as needed, as another option available for lead generation.
Lastly, we also have PR professionals who are former journalists that know how to uncover the story and message unique to each business as well as relationships with most media outlets across any major DMA and print publications to build awareness and brand recall of your products. As you can see in the review, there are a wide variety of marketing options available that we can personalize for each manufacturer’s needs.
Any creative needed to support these sales promotions and lead generation demands will also have access to our team of graphic designers, animators and video producers to build the layout, custom design and messaging needed. Also for SEO and Social Media campaigns, we have writers available that have education specific experience to boost traffic, clicks, and conversions via copy as well as artists that can create images, social media banners and infographics to be shared, boosted, promoted, bookmarked and incorporated into various campaigns and social media channels.
An area that seems to be underutilized quite often in the manufacturing vertical, is Retargeting to entice former web visitors to click and convert. Remarketing can also be applied to email and CRM marketing automation efforts as well as social media channels too, with various promotional offers tested to determine which messaging leads to better results, especially across various demographics. Regardless the platform, retargeting Is a good tactic to stay ‘top of mind’ with potential buyers and long-term clients to increase conversions and maintain brand loyalty.
Another service we offer that tends to be overlooked is lead tracking of online and offline campaigns. It is not uncommon for us to work with various educational facilities that have limited data on what is working across all their campaigns. We like to apply analytics to all our campaigns since it helps us better optimize each program, which then improves results and ROI since it lets us and our clients know where their money could be best spent.