Generating leads and boosting enrollment is usually handled by in-house staff and agencies for various educational institutions, for-profit colleges, trade schools, vocational academies, technical colleges and online institutes. Therefore, we typically look for gaps in the current marketing strategy or areas that are under-utilized or underperforming to be helpful towards those primary goals. At times, we may need to re-launch, update or tweak an existing website or build landing pages to improve conversion results, which our team of web designers can handle, working with most major content management systems (CMS) like WordPress, Joomla, Wix and SquareSpace. Education websites that lack the functionality to accept enrollments online or perhaps need to add other capabilities for up-selling and packaging; we could possibly add those eCommerce features instead of re-building an entire site. We can also handle custom HTML sites and custom coding and application development as needed. Education websites are also targets for ADA lawsuits. With that in mind, we are able to perform an ADA audit and then apply those recommended changes to make a site ADA compliant, which usually spans multiple disciplines, such as design, SEO and programming. When lead generation and enrollment efforts are under-performing, we can assist educational institutions and colleges across a wide variety of options, such as Pay Per Click ads on Google,
When lead generation and enrollment efforts are under-performing, we can assist educational institutions and colleges across a wide variety of options, such as Pay Per Click ads on Google, Bing and Yahoo that show relevant text ads in the search results or we can provide an analysis of current PPC campaigns, along with recommendations. There are also social media efforts like Social Listening which flags certain phrases, tags and other variables to engage in the ‘social conversation’ and Social Media Ads which tend to cost less than PPC campaigns, that could be incorporated too as part of the overall media plan. For those seeking a longer term online strategy to maintaining leads, Search Engine Optimization, Content Marketing and boosting positive Testimonials across a variety of review sites, education portals and social channels are all good investments to harness more traffic naturally and organically via the major search engines while avoiding payment to Google and Bing for clicks and sales.