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Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

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1-677-124-44227

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184 Main Collins Street West Victoria 8007

888-836-3644

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Private Jet

Private Jet

Generating leads for the luxury market, especially for private travel, has a lot of competition.

Generating leads for the luxury market, especially for private travel, has a lot of competition. Most of the time, branding campaigns are an afterthought, since providing a steady stream of passengers interested in booking a private jet charter or purchasing a jet card is the focus and is welcome by any means, online or offline.

In regards to the types of lead generation we deliver for owners and marketers of these treatment centers, it ranges from Cost Per Click and Pay Per Click ads to social media efforts like Social Listening and Social Media Ads which tend to cost less than PPC campaigns. For those seeking a longer-term strategy, Search Engine Optimization and Content Marketing efforts are good investments to harness more traffic naturally and organically via the major search engines like Google, Bing, and Yahoo. Programmatic efforts, like Display Ads and online Videos on YouTube and various publisher sites are better for branding and awareness instead of lead generation. There are though specialized types of DSP campaigns like Location Based Messaging and Remarketing that use online display image ads and online video promotions to spur more bookings and purchases. We also apply traditional methods like PR and TV mediums using Cost Per Call or Cost Per Lead as a way to control costs, while delivering results. In some cases, we even provide custom lead lists as needed, as another option available for lead generation.

Any creative needed to support these luxury oriented campaigns like private jet charter bookings and jet card purchases will also have access to our team of graphic designers, animators and video producers to build the layout, custom design and messaging needed. Also for SEO and Social Media campaigns, we have writers available that have the luxury and private jet travel specific experience to boost traffic, clicks, and conversions via copy as well as artists that can create images, social media banners, and infographics to be shared, boosted, promoted, bookmarked and incorporated into various campaigns and social media channels.

An area that seems to be underutilized quite often in the luxury vertical, including private jet charter travel and jet card programs for lead generation is Retargeting to entice former web visitors to click and convert. Remarketing can also be applied to email and CRM marketing automation efforts as well as social media channels too, with various promotional offers A/B tested to determine which messaging leads to better results. Regardless the platform, retargeting Is a good tactic to stay ‘top of mind’ with potential passengers and long-term clients to increase conversions.

Another service we offer that tends to be overlooked is lead tracking of online and offline campaigns. It is not uncommon for us to work with various private travel operators and jet charter providers that do not use reporting tools or have limited data on what is working across all their campaigns, beyond guessing and inferences. We like to apply analytics to all our campaigns since it helps us better optimize each program, which then improves results and ROI since it lets us and our clients know where their money could be best spent.

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FREE ANALYSIS

Our Process to Success

Our team of marketing, sales, and business development gurus can customize a business strategy within the context of your goals. We can offer a third party view to your marketing or sales strategy that may not be explored or be underutilized, provided under a consulting engagement.

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Initial Consultation

Our business relationship launches with an interactive review of your business, market, competition, reasons for the project(s), the demographics desired, timing, budget, and goals. We then mutually come to an agreement on the cost, terms, and deliverables if we wish to proceed forward.

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Planning

The on-boarding stage does require active participation from all parties in order to be more precise in the targeting, layout, design, content configuration, set-up, and goals. Depending on the project, substantial research may be needed along with an assessment of acquisition time and costs

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Execution

Our team manages each campaign and project, which ranges from recurring monthly services to one-time efforts. There is always a producer and either campaign manager or project manager involved with any service we provide.

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Results

We like to measure the performance of our campaigns, programs, and custom design and build projects since it helps us optimize those efforts so that we can make more intelligent decisions while including our clients to be an active part of the assessment. We both thrive when both parties are engaged throughout the entire process lifecycle, which then evolves our business relationship into other opportunities to work together. Our goal is to always add value so that we are a key part of each client's successful team.