Generating leads for the luxury market, especially for private travel, has a lot of competition. Most of the time, branding campaigns are an afterthought, since providing a steady stream of passengers interested in booking a private jet charter or purchasing a jet card is the focus and is welcome by any means, online or offline.
In regards to the types of lead generation we deliver for owners and marketers of these treatment centers, it ranges from Cost Per Click and Pay Per Click ads to social media efforts like Social Listening and Social Media Ads which tend to cost less than PPC campaigns. For those seeking a longer-term strategy, Search Engine Optimization and Content Marketing efforts are good investments to harness more traffic naturally and organically via the major search engines like Google, Bing, and Yahoo. Programmatic efforts, like Display Ads and online Videos on YouTube and various publisher sites are better for branding and awareness instead of lead generation. There are though specialized types of DSP campaigns like Location Based Messaging and Remarketing that use online display image ads and online video promotions to spur more bookings and purchases. We also apply traditional methods like PR and TV mediums using Cost Per Call or Cost Per Lead as a way to control costs, while delivering results. In some cases, we even provide custom lead lists as needed, as another option available for lead generation.