It is not uncommon that direct sales and lead generation efforts are already covered by in-house staff or an agency, but at times, the staff or agency could be under-performing. In those instances, we can assist across a wide variety of options such as Pay Per Click ads on Google, Bing, and Yahoo that shows relevant text ads on search pages or at the very least provide an analysis of current PPC campaigns along with recommendations. Another option is Product Listing Ads such as Google Shopping, which appear as product images with pricing on search results pages. Amazon Sponsored Products campaigns are also another possibility since it’s a heavily used channel for retail sales.
Even though the ‘buy’ button concept did not take off for social media channels, there are social media efforts like Social Listening which flags certain phrases, tags and other variables to engage in the ‘social conversation’ and Social Media Ads which tend to cost less than PPC campaigns that could be incorporated too as part of the overall media plan. For those seeking a longer term online strategy to maintaining sales and leads, Search Engine Optimization and Content Marketing efforts are good investments to harness more traffic naturally and organically via the major search engines while avoiding payment to Google and Bing for clicks and sales, as you may know.
Another marketing tactic that is used in nearly every industry is Email Marketing, using customer lists and lead lists, which are then applied to drip campaigns or leveraging CRM mining to spur sales of certain products since email is still one of the more cost-effective marketing tools available.
We also apply traditional methods like PR and Billboards for auto dealers and auto parts providers since TV and print buys are usually covered already. Our PR team is comprised of former journalists that know how to uncover the story and message unique to each business and have deep relationships with most media outlets across any major DMA and print publication to get noticed on TV and print. As for Billboards, we can incorporate that as part of the media mix, using a variety of Out of Home (OOH) options like static or digital bulletins, transit shelters, wallscapes and taxi toppers.
Seeking newer approaches like Social Listening and Social Influencers? We are able to use Location Based Messaging techniques to reach physical visitors of locations likes stores and lots, while they are on-site or even if they were previously there. We apply location information from mobile devices and 3rd party data to deliver location-based messaging. Therefore, a car dealer seeking to show available Honda vehicles to visitors of a Toyota dealership can do so.
Any creative needed to support these sales promotions and lead generation demands will also have access to our team of graphic designers, animators and video producers to build the layout, custom design and messaging needed. Also for SEO and Social Media campaigns, we have writers available that have the auto-specific experience to boost traffic, clicks, and conversions via copy as well as artists that can create images, social media banners, and infographics to be shared, boosted, promoted, bookmarked and incorporated into various campaigns and social media channels.