Customer Lifetime Value (CLV) takes into account not just the initial revenue and profit generated initially by a new billable client, but also the longer term revenue and profit implications...
How to determine Cost Per Lead (CPL) when running a Pay Per Click (PPC) campaign on Google or BIng using Google Ads or Bing Ads...
The Oldest Pepper Tree in California At one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in. Those listings of categories included hierarchical topics and subtopics; but they were managed by human beings and both directories have closed down. In addition...
Source: https://commons.wikimedia.org/wiki/File:Scrabble_game_in_progress.jpgPhotographer: McGeddonCreative Commons License: Attribution 2.0 Generic Navneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It’s worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Google using ngrams from sites and building language models from them to determine if those sites were filled with gibberish,...
I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, which focuses on building controls into textiles and plastics. Outside of search efforts from Google, but it is interesting seeing what else...
In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado was a co-inventor on a patent that was granted this August along with other members of the Google Brain team. In...
One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more insights. The patent was an updated continuation patent, and I love to look at those, because it is possible to compare...