why not try an approach that brands your business directly and creates leads that are provided to you exclusively? This suggestion does not have to be taken as a mutally exlusive option to either do one or the other. By trying BOTH options or better yet, multiple avenues to generate clients, you are increasing your odds of success. It is similar in approach to diversifying your investments and retirement assets...
Google Ads Search Terms Report...
Customer Lifetime Value (CLV) takes into account not just the initial revenue and profit generated initially by a new billable client, but also the longer term revenue and profit implications...
How to determine Cost Per Lead (CPL) when running a Pay Per Click (PPC) campaign on Google or BIng using Google Ads or Bing Ads...
One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more insights. The patent was an updated continuation patent, and I love to look at those, because it is possible to compare...