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Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
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info@your business.com

184 Main Collins Street West Victoria 8007


Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is one of the most requested campaigns from local and regional businesses.

Search Engine Optimization (SEO) is one of the most requested campaigns from local and regional businesses. Usually, most businesses know very little how it works. They are told or have read that they should be doing SEO to drive traffic to their website or they are motivated to avoid paying for clicks and sales to Google, Bing, Yahoo, Facebook, LinkedIn and many other online destinations. The reality is that SEO does work. However, it involves active participation from clients to improve results, which range from reviewing upcoming content posts to adding or approving text and visual media on their website and social channels to encouraging clients to share positive reviews. Additionally, getting meaningful SEO results takes time. Most clients are not patient, even when they believe they are, to see SEO efforts generate leads and sales. It is not as efficient as Pay Per Click (PPC) or Product Listings Ads (PLAs) since those are paid advertising approaches that post immediately. We note all this as a word of caution before launching an SEO campaign since these commitments to time and active involvement are not minor details, but a key ingredient to successfully building online organic traffic.

There are several components to SEO, which can be grouped into on-page SEO and off-page SEO. Tweaks to the back-end of the website, hosting and the visual front-end that web visitors see are all on-site SEO activities. Several of these activities, if followed properly, have the additional effect of contributing towards a website meeting ADA compliance. Off-site SEO are activities outside of the website that directs traffic and builds awareness and discovery by appearing properly on lists and directories, topical posts on social media and industry sites, helpful video and images on platforms like YouTube and Pinterest, testimonials on social channels and review portals, valued blogs on related websites to a similar audience and many more efforts, which are quite time consuming.

It is the combination of these on-page and off-page search engine optimization efforts that produces results by eventually driving search listings for a business to appear on Page 1 or Page 2 of the search engine results pages (SERPs) on Google, Bing and Yahoo, which is key to online leads and sales. Once appearing near the top of the search results, it takes continued effort to maintain this position since competition is also seeking the same visibility online and looking to displace all competitors in order to gain as much virtual real estate on your desktop, tablet, and smartphone.

The brief list of activities above shows the importance of content and how Content Marketing has become a huge factor in increasing online rankings to improve natural traffic results while adding more value to online visitors seeking more information on various topics. Content can range from text and video to audio, images, animation, presentations and other collateral. Here is a brief list of content options available: 

  • Blogs
  • Articles
  • eBooks
  • Lead Magnets
  • Images

We can also provide content resources that have experience in the specific industry vertical needed since we work with various clients in all types of industries to generate leads and sales, which range from legal and medical to retail and contractors. Our writers can even provide a sample piece which we can assemble into small groups of writers to provide options to choose from — before inserting them as part of the content marketing effort. Social Media is itself considered content that advances the brand and it’s messaging and is more than an outreach channel to connect directly to customers, prospects, partners and other key connections since Google and Bing search results can also pull links from key social channels for a business. Therefore, social media is a related component of good SEO management. Reputation Management employs another form of online content by posting reviews and case studies which serve as 3rd party testimonials in support of or against a business, which helps potential buyers for that firm’s services or products decide if they want to also spend money with them. Online reviews have increased in SEO influence since it provides highly relevant insight to a business that is ‘ideally’ user-generated content (UGC).

Of course, we can not overlook content and tags on the business website as being crucial to driving organic search traffic. This can comprise of text, images, videos and other media that can be published on a website. Regardless of all these activities to proper SEO management, what matters most are results. Therefore, proper reporting of online and offline campaigns is key. It is not uncommon for us to get limited lead tracking data on what is working on certain campaigns. This is especially true for SEO programs since other lead generation and branding tactics are engaged such as content marketing, social media and reviews. These efforts merge into the SEO campaign, yet they should be tracked both jointly and separately to properly assess which tactic tends to have higher overall impact, reach and recall. We prefer to apply analytics to all our campaigns, since it helps us better optimize each program and improve them faster to boost results and ROI, since it lets us and our clients know where their money could be best spent.


How to get started to achieve your sales, leads or design needs?

Contact us today and share your needs to achieve success with one of our team
members. We can provide a FREE analysis of your website or a FREE consultation to hit your business goals. We are excited to earn your business!


Our Process to Success

Our team of marketing, sales, and business development gurus can customize a business strategy within the context of your goals. We can offer a third party view to your marketing or sales strategy that may not be explored or be underutilized, provided under a consulting engagement.

Initial Consultation

Our business relationship launches with an interactive review of your business, market, competition, reasons for the project(s), the demographics desired, timing, budget, and goals. We then mutually come to an agreement on the cost, terms, and deliverables if we wish to proceed forward.


The on-boarding stage does require active participation from all parties in order to be more precise in the targeting, layout, design, content configuration, set-up, and goals. Depending on the project, substantial research may be needed along with an assessment of acquisition time and costs


Our team manages each campaign and project, which ranges from recurring monthly services to one-time efforts. There is always a producer and either campaign manager or project manager involved with any service we provide.


We like to measure the performance of our campaigns, programs, and custom design and build projects since it helps us optimize those efforts so that we can make more intelligent decisions while including our clients to be an active part of the assessment. We both thrive when both parties are engaged throughout the entire process lifecycle, which then evolves our business relationship into other opportunities to work together. Our goal is to always add value so that we are a key part of each client's successful team.