Most of our clients depend on leads and sales to operate their businesses, which is the primary service we provide for most firms. Lead generation and sales can be generated through online or traditional means and we have the flexibility and resources to offer both. This spans from Pay Per Click (PPC), Product Listing Ads, Social Media Ads and Search Engine Optimization (SEO) for online methods to PR, TV and Billboards for traditional approaches.
Another common request is providing custom lead lists for clients to either call, market via direct mail or reach through email marketing. For certain customers, the lead lists we generate are an integral part of their marketing and sales tactics. Most of the time, the new lead list requests were asked to fulfill are quite custom and require multiple databases and 3rd party data providers in order to create a potential list. If the list needs to be verified and cleansed or if clients have old lead lists that need to be re-verified before launching an email campaign, we also offer list cleansing too in order to avoid getting websites banned by email vendors.
We work with all types of industries to generate leads and sales which range from movers and medical to legal and contractors as well as many other markets using the various approaches as noted. Certain firms in these markets have niche areas that can be best served through calls, text messaging, direct mail or email, which then propels them in need of custom lists to pursue opportunities. Regardless how unlikely it could be, we always welcome the opportunity to determine if a target list can be generated for those specific, unique needs, which is what we specialize in for lead list fulfillment.
We can provide minimum budgets needed as well as recommendations when options are available. For potential clients that wish to test us out vs. competition, we have suggested approaches in order to run a comparative performance test to measure our team to other agencies.
For firms that already have an existing customer and prospect lists, we can also set-up or handle the email marketing campaign as well from layout and visual content to tweaking the messaging provided. We also build custom landing pages with lead magnets or even web design full sites or microsites specific to these campaigns. If a drip campaign was desired for lead lists acquired or to be applied to the CRM database of prospects, we can structure emails campaigns to handle these more advanced techniques to lead nurturing and conversion. We are also able to apply some additional value-adds to email campaigns such as Retargeting, which provides reminder banner ads to prospects that open the emails sent. In doing so, the email recipient is now targeted repeatedly as they surf the internet with display ads to stay ‘top of mind’ with that prospect. This is a technique which is commonly under-utilized even though it does increase conversion rates.
Lastly, a service we highly recommend for any campaign that tends to be overlooked is lead tracking of online and offline campaigns. It is not uncommon for us to work with various clients that have limited data on what is working on all their campaigns. We like to apply analytics to all our campaigns, since it helps us better optimize each program and improve them faster, which then boosts results and ROI, since it lets us and our clients know where their money could be best spent. Specific to lead lists, we may be targeting 2 or 3 different demographics and may realize faster through our reporting tools that 1 or 2 of those audiences are not good prospects to pursue.