We work with all types of industries to generate leads and sales via email marketing, which range from movers and manufacturers to retailers and contractors as well as many other markets. We always welcome the opportunity to determine if a target list can be generated for specific, unique needs, which is what we specialize in for email marketing and lead list fulfillment. For firms that already have existing customers and prospect lists, we can set-up and/or handle the email marketing campaign from layout and visual content acquisition to tweaking the messaging provided, working with a variety of email platforms ranging from Constant Contact and MailChimp to StreamSend, MailerLite and Benchmark. In support of these email campaigns, we also build custom landing pages with lead magnets and even web design full sites or microsites specific to these campaigns.

If a drip campaign was desired, we can structure emails campaigns to handle these more advanced techniques to lead nurturing and conversion as those opportunities progress through the sales funnel. We are also able to apply some additional value-adds to email campaigns such as Retargeting, which provides reminder banner ads to prospects that open the emails sent. In doing so, the email recipient is now targeted repeatedly as they surf the internet with display ads to stay ‘top of mind’ with that prospect. Applying remarketing techniques to email marketing efforts is commonly under-utilized, even though it does increase conversion rates. Another opportunity area that is overlooked with email lists is applying that to Social Media to target those same audiences or those connected or have similar profiles. Those multiple audiences available in social media platforms add additional layers of value that make email lists and custom lead lists that much more key to increasing sales and leads.

Lastly, a service we highly recommend for any campaign that tends to be overlooked is lead tracking of online and offline campaigns. It is not uncommon for us to work with various clients that have limited data on what is working across all their campaigns. We like to apply analytics to all our campaigns since it helps us better optimize each program and improve them faster, which then boosts results and ROI, since it lets us and our clients know where their money could be best spent. Specific to lead lists or existing prospects in a client CRM database, we may be targeting 4 or 5 different demographics and may realize faster through our reporting tools that 3 or 4 of those audiences are not good prospects to pursue.