The goal is to find qualified opportunities by naturally joining the social conversation and adding value while presenting your business products and services as a way to solve a problem, enhance a project or event or boost efficiency and revenue. Regardless, when sharing sales-oriented messaging through this method, it helps to not be too pushy or spammy and to present options that would be considered helpful and informative. Hopefully, by doing that, trust is gained and that social prospect could convert into a potential billable customer.

This approach requires a combination of tools, analytics and a live team that is social savvy to address opportunities quickly. Typically, we provide our services during the operating business hours, but at times certain firms prefer us to handle during off-hours. Regardless, we’re able to address most needs, including English and Spanish language support. Social listening can be applied to various industries such as private jet charters to increase bookings and rehab centers to fill beds or legal to offer assistance for nursing home abuse.

Additionally, we can also design social media pages, web pages, and landing pages as well as social media banners and headers as part of a social listening program so that we have multiple destinations to direct potential opportunities. This is important since directly all social leads to the same link all the time is not recommended and could be counter-productive to lead generation purposes. Of course, we also have reporting tools to measure results even though the volume of leads and impressions generated through this approach may be less than the wider reach of programmatic Display Ads and Email Marketing. Our lead tracking data will show the keywords, hashtags, platforms and other metrics to properly assess what is working so that we can better optimize the program to boost results and ROI.