A large portion of our lead generation and branding campaigns are in the legal industry, usually covering local and regional law firms across various practice areas ranging from personal injury and criminal law to family, employment and bankruptcy practices. We also work in specialty areas such as traffic tickets, expungements, bail bonds and immigration as well. At times, we also work on national campaigns that are typically mass tort cases seeking leads through any means, online or offline.
In regards to the types of lead generation we deliver for lawyers, attorneys, legal firms and agencies serving legal clients, it ranges from Search Engine Optimization and Pay Per Click to various programmatic efforts, like Display Ads and Video Pre-Roll as well as Social Media for online efforts. We also apply traditional methods like PR and TV mediums using Cost Per Call or Cost Per Lead as a way to control costs, while delivering results. Billboards also can be part of the media mix, using a variety of Out of Home (OOH) options like static or digital bulletins, transit shelters, wallscapes and taxi toppers. In some cases, we even provide custom lead lists as needed, as another option available for lead generation.